16 For by Him all things were created, both in the heavens and on earth, visible and invisible, whether thrones or dominions or rulers or authorities—all things have been created through Him and for Him.
First Things First
A seminar leader wanted to make an important point, so he took a wide-mouth jar and filled it with rocks. “Is the jar full?” he asked. “Yes,” came a reply. “Oh, really?” he said. Then he poured smaller pebbles into the jar to fill the spaces between the rocks. “Is it full now?” “Yes,” said someone else. “Oh, really?” He then filled the remaining spaces between the rocks and stones with sand. “Is it full now?” he asked. “Probably not,” said another, to the amusement of the audience. Then he took a pitcher of water and poured it into the jar.
“What’s the lesson we learn from this?” he asked. An eager participant spoke up, “No matter how full the jar is, there’s always room for more.” “Not quite,” said the leader. “The lesson is: to get everything in the jar, you must always put the big things in first.”
Jesus proclaimed a similar principle in the Sermon on the Mount. He knew that we waste our time worrying about the little things that seem so urgent but crowd out the big things of eternal value. “Your heavenly Father knows that you need all these things,” Jesus reminded His hearers. “But seek first the kingdom of God and His righteousness, and all these things shall be added to you” (Matt. 6:32-33).
What are you putting first in your life?
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.